THE CHALLENGE
AN INCREASE IN WEBSITE TRAFFIC

Aero Healthcare is a renowned global brand in the healthcare, first aid and first response market worldwide. This makes Aero Healthcare premier manufacturers and wholesale suppliers of a range of first aid equipment and medical supplies. With their main office based in the UK, Aero Healthcare also offer services across the globe, making their SEO performance paramount to their success.

When Aero Healthcare came to Verto, their site didn’t have e-commerce functionality, making it difficult for customers to access their products easily. Their website wasn’t generating enough traffic which made the conversion rates low for their site. Wanting to be seen as leaders in their industry, Aero Healthcare needed to improve and develop the services they were offering online.

THE SOLUTION
ADVANCED
ANALYTICS

Aero Healthcare’s website had a good base for us to start with on their SEO. The key focus was on improving the relevance of traffic coming through to the site, so keyword research was carried out to ensure the target was in the right place.

Once keyword research was complete, we could then work to improve the meta information across the site. We also focused on adding schema to ensure key information was as easily accessible for potential customers, and Google! Site speed was also a big focus, optimising areas to reduce load times and improve the user experience. Our work has seen some great results so far, take a look at just some of the figures below.

RESULTS

TRAFFIC
40% INCREASE IN ORGANIC TRAFFIC TO THE SITE

This was a great success, meeting one of the key goals of their campaign, and this number is set to keep rising.

CLICK THROUGH RATES
38.9% INCREASE OF CTR ORGANICALLY

This was a huge increase, showing that people were clicking through from the SERPs to find the exact information they needed on the page.

GOALS
2,307 GOALS HIT WITHIN ONE YEAR

We worked with Aero Healthcare to set up goals for their website to hit. They managed to reach over 2,000 within the first year of work.