THE SOLUTION
A DYNAMIC SOCIAL MEDIA STRATEGY
Well-thought-out strategies are key to increasing following, engagement and conversions. Not only should businesses be posting great content, their profiles need to be optimised and they should be an active member of the community.
Utranazz had already gathered a small following on both LinkedIn and Facebook so our next step was to set-up a Twitter account. We ensured all three accounts followed brand guidelines and were recognisable by creating high-quality cover photos, a new social media logo and detailed bios.
We then focused on generating interest in Utranazz by creating enticing content that wasn’t just about sales. Sharing Utranazz’s monthly news articles, posting photographs and videos of out-going deliveries and joining in the conversation about popular topics such as bank holidays and sporting events meant followers began to see the fun side of this business.
As interest has picked up, we have been able to post more sales related posts including special offers and discounts for followers, which have proven to be very successful, helping Utranazz to find leads and make conversions through their social media channels.